Your marketing collateral is often the first thing potential clients see. It introduces them to who you are as a brand and what differentiates you from your competitors. That’s why it’s so important that your materials be smart, relevant, and well-written.
When developing your business, it’s important to take advantage of every opportunity in front of a client. You need to stand out from the crowd of competitors. To do that, you must demonstrate that you understand your clients’ industries and their individual needs.
Thought leadership is a powerful tool. All at once, you can add extra value for clients, demonstrate a proactive approach, stay top-of-mind, and highlight your expertise in a concrete way. Plus, it can be done for numerous clients in one go.
— Margaret Atwood